Double Opt-in:  When a visitor to your site enters their information in your web-form they are sent an email verification message to verify that they choose to receive the information from you.  Once they verify they want the information they will then be sent your messages.  Double Opt-in leads are higher quality but you will not always get the quantity of leads that you want due to some people won't verify their email.

Broadcast:  Sending a message with your autoresponder that is not contained within your follow-up series.  Allows you to send messages without placing them in your series and sending them at scheduled times.

Capture page:  A basic website that contains a web-form to "capture" peoples information to turn them into a lead usually giving away something of value in exchange for their information.  These pages are also called squeez pages or landing pages.

Funded proposal:  Selling an inexpensive generic retail product on the front end of your system to fund your advertising.

Front end:  The first offer your leads see and are presented with when they enter their information at your capture page.  Usually in the form of a sales letter or presented in your first email.

Back end:  The large offer your leads get while in your pipeline after they have already been presented with the front end products.  Usually an up-sell to your main opportunity. 

Up-sell:  The indirect selling of a product or service.  Usually presented in your email as a P.S. or toward the bottom of your message after you have given them helpful information pertaining to that offer.

Autoresponder:  An automated email service that sends out emails to your leads in the order and on the days in which you choose.  When someone enters their info at your capture page they are automatically sent the messages with the autoresponder.

Web-form:  A form on your website that asks for a visitors information in exchange for valuable information.  Usually at a minimum, Name and Email.  At most, Name, Email, Address, and Phone.

List:  It is simply a database created in your autoresponder service where leads will be added.  Once you have an amount of leads in this database, it is then referred to as your list.

HTML code:  Is the set of markup symbols or codes inserted in a file intended for display on a World Wide Web browser page. The markup tells the Web browser how to display a Web page's words and images for the user. Each individual markup code is referred to as an element (but many people also refer to it as a tag). Some elements come in pairs that indicate when some display effect is to begin and when it is to end.  The basics behind every website are HTML code.